MEET OUR VIRTUAL TEAM OF EXPERIENCED SPECIALISTS
We’ve assembled a virtual team of innovative, experienced, and diverse professionals at Southwest Marketing Ventures to help our clients reach or exceed their goals. These people are some of the most talented and accomplished experts in their respective fields. Although our founders live in East Texas, some of our other team members were cherry picked from other cities across Texas, as well as other states. But we all stand ready as one cohesive team to help you grow and succeed!
Mike Arcand
> SEO, Social Media Management
Mike Arcand is a U.S. Army veteran, serving from 1991 – 1995. He started out in the communications field operating radio equipment. As a team leader Mike was responsible for a team of three along with multi-million-dollar vehicles. In the civilian sector, Mike became somewhat of a jack of all trades and even mastered a few.
Mike currently serves as Vice President on the Mineola Chamber of Commerce Board of Directors. Mike brings over 19 years of business experience in a diverse area of services, from content creation and internet marketing to search engine optimization (SEO), pay-per-click advertising (PPC), and social media marketing (SMM). He provides the expertise for all types of online services.
His professional background is very diverse. Mike has worked with several Silicon Valley startups and has had his content published through syndication to major outlets including MSNBC, the Yahoo! Tech Blog, and Myspace’s entertainment network.
This extensive digital marketing expertise has proven invaluable to local businesses, as Mike understands both traditional and modern approaches to business growth and community engagement.
Mike attended Southwestern Adventist University and is Google Analytics and Search Advertising certified. He is also a Google Local Guide.
Kent Huffman
> Marketing & Branding
Kent Huffman has 30-plus years of experience as a marketing, branding, and growth strategist and tactician. As their Chief Marketing Officer, he has successfully led the marketing teams for several Fortune 1000 corporations, including AT&T Capital and Perot Systems / Dell Services. During the past eight years, Kent has worked directly with dozens of small and mid-market companies in Texas, in several other states across the nation, and in Canada as their fractional CMO.
Over the past 20 years, the World Marketing Congress, Brand Quarterly, Dun & Bradstreet, TCU’s Neeley School of Business, and numerous other organizations have recognized Kent as a marketing and branding leader and innovator. He is a sought-after columnist and contributor for publications such as Entrepreneur and Forbes, and Kent has numerous awards and accolades to his credit, including “Most Influential CMOs” by CEO World Magazine, “CMO of the Year” finalist by American Marketing Association, and “50 Most Influential CMOs on Social Media” by Forbes.com.
Kent holds a BBA degree in marketing from Texas State University. He is currently serving as an online columnist for Entrepreneur Magazine, writing about marketing, branding, and growth. Kent also is a Google Local Guide for East Texas.
You won’t find a smarter, more experienced, success-focused collection of marketing, branding, and growth experts than Southwest Marketing Venture’s tactical team!
Brian
Visual branding, graphic design, website design, product design, motion graphics, illustrations, presentations
Tony
Jaci
Creative strategies, art direction
Juliann
Programmatic advertising
Holt
Public relations, media relations, digital magazine publishing
Grant
Executive branding, personal branding
Kenneth
Company naming, product naming
Kenni
Messaging, positioning
Larry
Writing, reporting
Brynna
Writing, reporting, podcasting
Anne
Eric
Speaking engagements, podcasting
Ken
Photography
Cara
Videography, Production, Editing
Kevin
Drone Photography, Videography, Flight Training
Bill
Beer, wine, and spirits industry specialist
